got some video ads and, upon inspecting my pi hole logs, I saw they were coming from playstream.media. Their website says they "built a connection between content creators marketeers and the audience" (emphasis on marketeers)
# Added August 3, 2025
0.0.0.0 trk.na.patagonia.com
+
+# Added August 8, 2025
+0.0.0.0 ads.playstream.media
+0.0.0.0 pscontent.playstream.media
+0.0.0.0 cdn.playstream.media
+0.0.0.0 prodcdn.playstream.media
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